evolution continues with the announcement of a new partnership with , adidas’ global membership programme, alongside a series of new rewards, competitions and limited-time activations designed to make participation even more rewarding for fans.
adiClub is adidas’ free membership programme, designed to reward fans for engaging with adidas across products, experiences and digital activations. Through the partnership with FIFA Rewards, fans can connect their accounts across both ecosystems to unlock additional benefits, exclusive opportunities and access to members-only experiences.
The announcement brings together a set of new FIFA Rewards activations, including a new in-game reward experience through FIFA Rivals, a highly limited FIFA World Cup mini ball drop, and a series of competitions and prize draws that form part of the connected membership experience between FIFA Rewards and adiClub, designed to give fans access to exclusive football moments and rewards.
To celebrate the launch of the partnership, adiClub is giving connected members the chance to win a trip to the FIFA World Cup 26™ Final, with flights and accommodation included. The competition runs until 24 May.
by connecting your FIFA Rewards and adiClub accounts.
Through the new partnership, fans who connect their FIFA Rewards and adiClub accounts will unlock benefits across both ecosystems.
Connected members will receive:
bonus points across FIFA Rewards and adiClub
access to exclusive FIFA Rewards content
entry into adidas-led competitions and experiences
To mark the launch, FIFA Rewards will also introduce a limited-time engagement boost, with enhanced earning opportunities available during the launch window.
Fans who connect accounts during this period will receive a 2x points boost until 24 May, increasing the standard 500-point reward to 1000 points.
FIFA Rewards will also introduce a highly limited drop of FIFA World Cup mini ball sets, available from 21 May.
The drop will be priced at 10,000 points, with only 10 sets available, redeemed on a first-come, first-served basis.
Designed as a scarcity-led collectible moment, the drop reflects the expanding range of physical and digital rewards available through FIFA Rewards.
Connected membership unlocks access to a growing set of competitions and prize draws across the FIFA ecosystem.
Further upcoming competitions include:
Meet & Greet with a player (25 May – 19 July)
Signed product drops (25 May – 19 July), including signed items from players such as Ousmane Dembele and Santi Gimenez
Official Match Ball signed prize draws, including three signed balls (two by Ousmane Dembele and Santi Gimenez)
In addition, connected members will also receive free entry (no points required) into the Official Match Ball Pass raffle run by adiClub, running from 27 May through to the end of the tournament.
These competitions reflect the growing range of exclusive access available through connected membership across FIFA Rewards and adiClub.
This latest update reflects the continued evolution of FIFA Rewards into a broader, always-on fan ecosystem — designed to recognise and reward engagement across football in new and meaningful ways.
With more rewards, competitions and experiences planned, FIFA Rewards is positioned to expand further in the lead-up to major tournaments and beyond.
Fans can to begin earning points, accessing limited-time boosts, and unlocking exclusive rewards, competitions and experiences across the ecosystem.
Sources: FIFA Official
