The is not just a festival of football on the field. The noise and colour in the spectacular stadiums adds so much to the tournament's wonderful sense of occasion and the has already delivered in that respect.
From eye-catching opening ceremonies via happy followers of the host nations to those joyful Scotland fans who celebrated a first victory on the world stage in 36 years on Saturday night, the sights and sounds in the stands have been something to savour.
Read on for a sample of the colour and emotion, and the pride and pageantry, that is already on full show across North America.
A stadium graced by the genius of Pele and Diego Maradona is hosting World Cup football once more, its spectacular scale providing a memorable backdrop to the Opening Match as Mexico defeated South Africa.
Korea Republic's win over Group A rivals Czechia ensured there were plenty of smiles from the supporters from South Korea at this venue in Mexico.
A red wall of home supporters got behind Canada as they came back to draw with Bosnia and Herzegovina.
The fans certainly enjoyed the atmosphere inside the Los Angeles Stadium as Mauricio Pochettino's men got the home party started for USA with a 4-1 victory over Paraguay.
The Swiss flags were out in force in San Francisco for Switzerland's opening draw with Qatar.
Brazil fans brought their customary colour and brightness to the stands in New York New Jersey for their Group C bow against Morocco.
The dress code at the Boston Stadium featured kilts as Scotland's supporters saw their nation's footballers win on the global stage for the first time since 1990.
The Australia players and fans came together to celebrate victory over Group D rivals Türkiye in Vancouver.
Their team lost heavily to Germany but Curaçao fans had a moment of celebration with their team's historic first World Cup finals goal at Houston Stadium.
Nothing says big scale quite like this venue, with the Dallas Stadium hosting Netherlands and Japan in their Group F opener.
Sources: FIFA Official
