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Fifa unites the world – in anger at hydration breaks (AKA ad breaks) | Barney Ronay
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The Guardian·about 6 hours ago

Fifa unites the world – in anger at hydration breaks (AKA ad breaks) | Barney Ronay

Fans, players and coaches have voiced their indignation at the way the game is massively altered by the four-quarter structure

With 22 minutes gone on Tuesday night at Boston Stadium, and an injury delay in train, a clutch of England and Ghana players wandered to the side of the pitch and began taking drinks.

This was the signal for a sudden spurt of refereeing indignation, the officials sprinting across in a state of apparently genuine outrage, appalled by the spectacle of unofficial hydration.

The first drinks break, Hydro-Quart-One, was only a minute away.

Here we had players basically stealing hydration.

Not to mention messing with the most vital part of the show – the advert timings.

Guys, the director has not cued the break.

David Beckham has the ice-cold faux beer halfway to his lips.

Will Ferrell is making hyena-like vocal warm-up noises at the wheel of his crisp delivery lorry.

Hit your marks people.

Continue reading...

Sources: The Guardian

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